GMA Network (GMA) continued to pull away from competition in the viewer-rich areas of Urban Luzon and Mega Manila in April, according to data from the industry’s leading ratings service provider Nielsen TV Audience Measurement.
The Pacquiao-Bradley match (Pacquiao-Bradley II: Vindication), which aired on GMA Channel 7, ruled the charts in NUTAM (National Urban Television Audience Measurement), Urban Luzon and Mega Manila.
For the period April 1 to 30 (April 20 to 30 based on overnight data), GMA recorded a total day audience share of 37 percent, ahead of ABS-CBN’s 32.2 percent by 4.8 points, and ahead of TV5’s 10.5 percent by 26.5 points. Urban Luzon makes up 77 percent of the total urban television households in the country.
Relative to the previous month, GMA’s total day margin over ABS-CBN and TV5 grew from 4 to 4.8 points, and from 24.7 to 26.5 points, respectively.
More Kapuso shows figured in the list of top programs (including specials) in Urban Luzon, totalling 19 out of 30. Joining Pacquiao-Bradley II: Vindication in the top 10 were weekly drama anthology Magpakailanman, multi-awarded news magazine program Kapuso Mo, Jessica Soho (KMJS), Inang Yaya (Holy Week special), weekend game show Celebrity Bluff, and reality sitcom Pepito Manaloto: Ang Tunay na Kuwento.
Completing the list are Marley & Me (Holy Week special), primetime drama Carmela, Eat Bulaga’s Lenten special Hulog ng Langit, Saturday night comedy Vampire Ang Daddy Ko, Panalangin (Holy Week special), telefantasya Kambal Sirena, GMA’s flagship newscast 24 Oras, hard-hitting investigative program Imbestigador, the country’s longest-running gag show Bubble Gang, Kapuso drama Rhodora X, and Holy Week specials A Walk to Remember,KMJS, and Slam Dunk.
In Mega Manila, which accounts for 60 percent of the urban TV household population in the country, GMA registered a 38.5 percent total day household average, up 8.6 points from ABS-CBN’s 29.9 percent, and up 27.1 points from TV5’s 11.4 percent.
GMA’s lead over ABS-CBN and TV5 also increased from 7.8 to 8.6 points, and from 25.2 to 27.1 points, respectively, compared to last month.
Majority (21 out of 30) of the top-rating shows in Mega Manila were from GMA. In the top 10 with the Pacquiao-Bradley match were
Magpakailanman, KMJS, Inang Yaya (Holy Week special), Celebrity Bluff, Eat Bulaga’s Lenten special Hulog ng Langit, Carmela, Marley & Me, and Pepito Manaloto Ang Tunay na Kuwento.
Likewise scoring high ratings in Mega Manila were Vampire Ang Daddy Ko, Bubble Gang, Kambal Sirena, Panalangin (Holy Week special), Imbestigador, Rhodora X, 24 Oras, Holy Week specials A Walk to Remember, KMJS, Banal na Paglalakbay, Koreanovela 100-Year Legacy, and the country’s longest-running noontime show Eat Bulaga.
GMA’s lead in both Urban Luzon and Mega Manila was driven by its strong performance in the morning block. It also continued to dominate rival networks in the afternoon and evening blocks in the said areas.
GMA, meanwhile, closes the gap with ABS-CBN in NUTAM as a result of its significant lead in the morning block, scoring 38.3 percent compared to ABS-CBN’s 27.5 percent and TV5’s 12.3 percent.
GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.
In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes as compared to Kantar Media's 770 homes. Meanwhile, Nielsen has a nationwide urban sample size of 2,000 homes, which is statistically higher than Kantar's sample size of 1,370.
