GMA took home 1 Platinum, 7 Gold, 3 Silver, and 2 Bronze awards, besting Philippine rivals as well as media owners from South Asia, Southeast Asia and Australia & New Zealand at the recently concluded Spark Awards 2015 in Singapore.
GMA Marketing and Productions, Inc., GMA's marketing arm, received the Platinum Award as Best in Show, a special recognition given to a single media owner who performs best across all categories. (There are 24 categories covering all areas of media solutions)
Several GMA campaigns received the highest honor in their respective categories:
GOLD (Seven Awards)
Best Content Team:
GMA Marketing & Productions Inc.
GMA Marketing & Productions Inc.
Best Corporate Branding by a Media Owner:
Share the Love
Share the Love
Best Programme Promotion:
#GoManny: Pacquiao-Mayweather Fight Campaign
#GoManny: Pacquiao-Mayweather Fight Campaign
Best Engagement Strategy:
Kapuso Milyonaryo
Kapuso Milyonaryo
Best Use of Branded Content by a Media Owner:
Christmas Short Film: Cebuana Lhuillier "Happiest Pinoy"
Christmas Short Film: Cebuana Lhuillier "Happiest Pinoy"
Best App by a Media Owner:
Del Monte Kitchenomics
Del Monte Kitchenomics
Best Media Solution - Digital:
Del Monte Kitchenomics
Del Monte Kitchenomics
And five other campaigns received accolades for their powerful results:
Silver (Three Awards)
Best Media Solution - TV/Online Video:
Share The Love
Share The Love
Best Media Solution - Digital:
#GoManny: Pacquiao-Mayweather Fight Campaign
#GoManny: Pacquiao-Mayweather Fight Campaign
Best Use of Branded Content:
GMA Christmas Short Film: Lady's Choice Mayonnaise "Santa"
GMA Christmas Short Film: Lady's Choice Mayonnaise "Santa"
Bronze (Two Awards)
Most improved Offering By a Media Owner:
Del Monte Kitchenomics
Del Monte Kitchenomics
Best Campaign by a Media Owner:
Del Monte Kitchenomics
Del Monte Kitchenomics
The Spark Awards recognizes the top media solutions, products and services from media owners and publishers across South Asia, Southeast Asia and Australia & New Zealand. The Awards acts as the main platform for media owners to demonstrate their innovation and effectiveness to advertisers, agencies and clients.